Anantara wins cloud computing

Anantara Solutions wins Cloud Computing deal in the US
…The company’s clientele doubled to 87 in FY 09

Chennai, July XX, 2009: Anantara Solutions, the pioneer of Second Generation Outsourcing (SGO), today announced that it has won a Cloud Computing deal from Srini NewCo, a US-based start-up. Cloud Computing is one of the 6 distinguishing markers of SGO. Indicating a growing demand for SGO, the number of customers Anantara served increased from 38 in FY 08 to 87 in FY 09.

Srini NewCo is developing an Enterprise-class Application Hosting platform that would run on top of existing Cloud Service Providers such as Amazon EC2. The company was founded by Srini Gurrapu, a serial entrepreneur with experience from multiple successful start-ups including BlueCoat, Neoteris/Juniper, FaceTime Communications, Mokafive and RingCube. Anantara will help Srini NewCo in building this platform which will help customers in hosting their applications on the Cloud.

Commenting on the client win, Sundararaj Subbarayalu, Partner – Technologies and Founding Team Member, Anantara Solutions, said, “Anantara’s management team built one of the world’s first Cloud Computing practices including Grid Computing and full-scale Utility Computing. This helped Anantara propose a solution with grounding in practice.”

Speaking on the occasion, G B Prabhat, Founder and CEO, Anantara Solutions, said, “SGO has become extremely compelling in these recessionary times. The significant growth in Anantara’s clientele in the last financial year bears testimony to this. Anantara will extensively leverage its Cloud Computing capabilities to help customers migrate to a pay-per-use architecture.”

Commenting on the partnership, Srini Gurrapu, Founder, Srini NewCo, said, “Cloud Computing has become one of the top IT initiatives across all enterprise customers. It is perceived as one of the major transformative themes in the IT industry that rides on the convergence of Systems, Applications, Storage, Networking and Security to deliver IT as an on-demand managed service. However, the current Cloud service platforms have significant limitations to be trusted by enterprise customers to run mission critical applications. Srini NewCo’s core focus is on developing an application management platform that addresses this vital need. Anantara’s rich domain expertise coupled with its innovative delivery model makes it a partner of choice for Srini NewCo.”

6 Markers of SGO
  • Business Solutions
  • Cloud Computing
  • Value-based Pricing and Risk-Reward Relationships
  • Ecosystem-enabled Delivery
  • Future-proofing
  • Knowledge Management
© Anantara Solutions Pvt Ltd
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About Anantara Solutions

With customers in 16 countries, including Fortune 100 companies, Anantara Solutions is a pioneer of Second Generation Outsourcing (SGO), a business model that combines business consulting services and IT services to deliver unprecedented, measurable business value. The prime tenet of Anantara’s philosophy is to partner with its clients using innovative models of engagement. The accent is not just on IT benefits but on a whole host of business benefits. Realizing strategic imperatives in the form of measurable business value, through Business Solutions, is a cornerstone of Anantara’s engagement philosophy. For more information about Anantara, please visit

About Srini NewCo

Srini NewCo, Inc. is an early stage technology start-up based in Austin, founded in 2008 with seed investment. The company’s primary focus is building platform solutions that will allow customers to host their complex enterprise applications on top of existing Cloud service provider platforms with predictable security and SLA guarantees while simplifying the provisioning and management of these applications. The company is currently in stealth mode with plans to launch the first version of the product in Q4 ’09.

For further information, please contact:


Sundararaj Subbarayalu
Anantara Solutions,

North America
Ravi Chander
Anantara Solutions

Nikhila Kesavan/Nishant Maller
20:20 MEDIA

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